STARS 3 Market Survey Is Integral Part of Award Winning Marketing Plan

January 21, 1997, San Diego, CA....David Swank, Member Services Manager for Grundy Rural Electric Coop of Trenton, Missouri, received an Innovation Award for "Best Marketing of Automation" from Pennwell Publishing Company, sponsor of the annual DA/DSM Conference. STARS 3™ Software from Cannon Technologies Inc. was an integral part of the marketing plan as outlined by Grundy REC.

STARS author, David Sutton, added features to the existing product that facilitate entry of the marketing survey designed by Swank. This survey allows a utility to collect very detailed energy-use related data, storing it in STARS. The information can be used in the early stages of an energy management program to identify targets for marketing. If the utility then installs a DSM/2 load control system, the database becomes part of the installation and maintenance system, allowing direct access to LCRs in the field by customer service staff.

Other innovative features of the Grundy REC marketing plan include integration to an off-the-shelf street and road mapping program that will help maximize efficiency of installation and inspections. Marketing slogans, ads, newsletters, reports, etc. were detailed in the plan. Cannon Technologies wishes to congratulate their customer, Grundy REC and Mr. Swank. See STARS 3 Index for more details on this product.

For more information contact:
Jim Losleben
Director of Business Development
Cannon Technologies, Inc.
1212 E. Wayzata Blvd.
Wayzata, MN 55391
jim@cannontech.com
651.686.9547